Life and times at Wool Services

Keeping growers informed on the market has always been a New Zealand Wool Services International strength and its Market Report is now acknowledged as the leading source of New Zealand market information worldwide.

In addition to New Zealand farmers, Market Report is bought by several international publications, local and international media and many of Wool Services worldwide clients. 

The information is now being picked up by a wide range of other media sources as reference material and incorporated into worldwide reports and promotion of New Zealand wool.

Through its own brands Purelana, Glacial and Red Band marketing programmes are continually keeping New Zealand wool and Wool Services in front of its offshore customers and in the battle to maintain market share for the company against synthetics while capturing premiums for growers.

	Wool Services team at work from left Liang Jun, Michael Dwyer (standing) Geoff Deakins, John Dawson and Paul Steel.

Wool Services keeps up its profiles through paid advertising in international industry magazines and publications, promoting wool scouring technology and case studies on the ways the company enhances the qualities of New Zealand wool.

Face-to-face marketing is a very important component of Wool Services’ operation. In recent times Wool Services staff have been on eight overseas marketing trips to Asia, Europe and USA ranging from a week to six weeks.

And it backed this up with a display at the world’s largest floor covering exhibition at the Domotex Carpet Fair in Hanover.

In addition the company keeps up daily communication to its overseas offices and agents by internet, phone and fax providing offers, arranging payments and shipments and maintaining long standing client relationships through personal contacts with decision-makers.

The capital investment, time, expertise and commitment to achieve this broad New Zealand wool marketing and promotion is immense, says John Dawson.